Анализатор доступности сайта для ИИ-поисковиков

Как нейросети читают и цитируют сайты

Crawler access

GPTBot, ClaudeBot, PerplexityBot, Google-Extended and others respect robots.txt. Many sites block them without realising, sometimes through a blanket rule inherited from an old configuration. If they cannot crawl you, you cannot be cited.

llms.txt

An emerging convention: a plain-text file at your root that describes your business, services and key facts in a clean, JavaScript-free format. It removes ambiguity for models that would otherwise have to infer everything from marketing copy. Adoption is still low, which makes it a cheap advantage.

Structured data

A connected Schema.org graph — Organization, Service, Article, FAQ — gives models unambiguous facts about what you do, where you operate and what you offer. Isolated, disconnected blocks are far less useful than a properly linked graph.

Extractable content structure

Models retrieve passages, not pages. Content with clear headings and a direct answer near the start of each section is far more likely to be quoted than a long unbroken argument. Server-rendered HTML matters too: content that only appears after JavaScript runs is frequently missed.

Entity consistency

Your company name, addresses and service descriptions should be identical everywhere they appear. Contradictions across your site and third-party directories degrade the model's confidence in what it knows about you.