Brand & Identity

A brand identity your team can actually apply

A logo is the smallest part of the job. What matters is the system around it: the rules, the assets and the guidelines that let a distributed team produce consistent work without asking a designer every time.

3–6 wk
Typical identity programme
60+
Assets in a full delivery
1
Source of truth for your team
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Brand collateral on a desk: a type specimen, colour swatches, a design system panel and branded stationery

What an identity programme covers

Everything needed for the brand to work across markets, languages and media.

Strategy before aesthetics

Positioning, audience, competitive landscape and the specific perception you need to shift. Design decisions follow from that, not from a mood board.

Logo and mark system

Primary mark, responsive variants, monochrome versions, favicon and app-icon sizes, and clear rules for minimum size and clear space.

Colour and typography

A palette tested for accessible contrast in both light and dark contexts, and a type system with real hierarchy — not a font pairing screenshot.

Multi-script ready

If you operate in Arabic, Cyrillic, Greek, Hebrew or CJK markets, the type system covers those scripts properly rather than falling back to a default.

Design system, not a PDF

Components, spacing scale, states and usage rules — delivered as a working system your web and product teams can build against.

Application assets

Templates for presentations, documents, social formats, advertising and print, so the identity survives everyday use.

Why most identity work fails

Companies pay for a brand refresh, receive a beautiful PDF, and six months later the sales deck, the website and the LinkedIn posts all look like they belong to different companies. The identity was never the problem. The absence of a usable system was.

We design for the person who is not a designer

The real test of an identity is whether your sales lead can build a deck at 11pm and have it look right. That means templates, not just rules. Editable files, not just exports. Defaults that are correct.

Consistency across languages

A wordmark that works in English may break in German compounds, fail in Arabic right-to-left layouts, or be unreadable at Japanese text sizes. If you are operating across markets, the identity has to be tested in those markets. We do that as part of the work.

Handover that sticks

Every programme ends with a working session where we walk your marketing and sales teams through the system. The guidelines document is a reference, not the deliverable — the deliverable is a team that can use it.

The identity process

  1. Brand discovery

    Stakeholder interviews, competitive audit, audience research and a written positioning statement everyone signs off on before design begins.

  2. Concept directions

    Two or three genuinely distinct territories, presented in real applications rather than on a white background.

  3. Refinement

    One direction developed to completion across every required format, script and context.

  4. System build

    Colour, type, components, spacing, iconography and motion rules assembled into a working design system.

  5. Rollout and training

    Asset library, templates, guidelines document and a live handover session with your team.

What you receive

  • Primary logo plus responsive and monochrome variants
  • Full favicon and app-icon set
  • Accessible colour palette with contrast documentation
  • Typography system, including non-Latin scripts where needed
  • Iconography and illustration direction
  • Design system components for web and product
  • Presentation, document and social templates
  • Advertising and print templates
  • Written brand guidelines
  • Editable source files in open formats
  • Team handover and training session

Frequently asked questions

Can you refresh our brand without starting from zero?

Often that is the right call. If your mark has earned recognition, throwing it away destroys value. An evolution keeps the equity while fixing what is actually broken — usually the system around the logo rather than the logo itself.

Do we own the design files?

Yes. Full commercial rights and editable source files transfer to you on final payment. There are no ongoing licence fees for your own identity.

Can you handle trademark searching?

We run preliminary similarity checks in your primary markets as part of the process and will flag anything concerning. Formal trademark registration should be handled by an IP attorney, and we will work alongside yours.

What if we operate in Arabic or Chinese markets?

Then the identity gets designed and tested in those scripts, not adapted afterwards. That includes right-to-left layout logic, script-appropriate type selection and checking that the mark reads correctly in each context.

Explore the rest of what we do

Brand Identity & Design Systems

Identity work that survives contact with reality — logo, system, guidelines and every asset your team needs to apply it.

Clients

Brands that trusted us with the work

Retail, automotive, industry, healthcare, education and property — across Türkiye and beyond.

    See all clients →

    In their words

    What clients say

    Unedited, and published with permission.

    • A truly world-class creative and digital agency. Live Ajans reimagined our luxury brand identity from the visual guidelines and 3D product renders to the custom Next.js storefront and high-performance Google Ads. In 5 months, our international direct-to-consumer revenue doubled.
      Lucas B. CEO & Managing Director
    • Our premium audio hardware brand required an international identity revamp and dynamic social media storytelling. Live Ajans crafted an iconic visual language and packaging system that resonated immediately with audiophiles across Europe and North America.
      Cem A. Global Brand Director
    • From total brand repositioning and packaging design to omnichannel advertising, Live Ajans managed the entire transformation seamlessly. Retail distribution expanded by 180% and brand equity reached an all-time high.
      Serdar K. Sales & Marketing Director
    • Live Ajans created a breathtaking brand identity system, 3D asset library, and responsive design tokens that unified our products across 14 countries. Their aesthetic standard and design execution are truly world-class.
      Rachel B. VP Brand Experience

      Tell us what you are trying to grow.

      One team. Three offices. Twenty-six languages. Send us the problem and you get a senior answer — not a sales script.

      Get a proposal → Message us now

      A written proposal within one business day, in your language.