More revenue from the traffic you already have

How CRO actually works

Conversion optimisation has a bad reputation because it is often sold as a list of tips — change the button colour, add a countdown timer. Real CRO is a research and experimentation discipline, and it looks nothing like that.

Research before hypotheses

Analytics funnel analysis, session recordings, heatmaps, on-site surveys and actual customer interviews. The goal is to find where people struggle and why, not to guess at improvements.

Test what matters, at enough volume to know

Small stores often lack the traffic for statistically valid A/B testing. In that case we do not pretend otherwise — we work from research-backed best practice and measure directionally. On high-volume stores, we run proper experiments with pre-registered hypotheses and honest stopping rules.

Checkout deserves disproportionate attention

The typical store loses the majority of its cart-adders before payment. Every removed field, every additional payment method your market actually uses, every clear delivery promise is worth more than most homepage redesigns.

International is a conversion problem

Showing a Turkish shopper prices in dollars, or a German shopper a checkout without their preferred payment method, is a conversion problem long before it is a logistics one. Fixing localisation often produces the largest single lift available.