Web & Software

Websites and software built to perform, not just to launch

A website is not a brochure and a platform is not a theme. We engineer digital products that load fast, convert visitors, survive traffic spikes and stay maintainable three years from now.

< 1.5s
Target LCP on 4G mobile
4–8 wk
Typical marketing site build
100%
Custom — no purchased themes
A laptop and phone showing a Live Ajans website build, beside a code editor, the React and Next.js stack, and a 100 out of 100 performance score

What you actually get

Not a list of buzzwords — the specific things that make a build hold up.

Performance as a requirement

Core Web Vitals budgets are set before the first line of code and enforced in the build. Modern image formats, critical CSS, no render-blocking chains.

Architecture that survives growth

Next.js, React or fully static depending on what the project actually needs. Clean data models, documented components, no framework chosen for fashion.

Search-ready from day one

Semantic HTML, complete structured data, real server-rendered content and a URL architecture that search engines and AI crawlers can both read.

Security and compliance

Hardened headers, no secrets in the front end, GDPR-compliant data flows, and dependency hygiene reviewed before launch.

Accessible by construction

WCAG 2.2 AA as a build standard: keyboard navigation, visible focus, real contrast ratios, screen-reader-correct markup.

Integrated with your business

CRM, ERP, payment gateways, booking systems, custom back offices. The website talks to the systems you already run.

How we approach a build

Most agency websites fail for the same three reasons: they are built on a template that fights the design, the content architecture is invented after the design is signed off, and nobody measures anything after launch. We invert all three.

Content architecture before visual design

We map every page type, every URL, every piece of structured data and every conversion path before anyone opens a design tool. That is what makes a site scale to hundreds of pages in multiple languages without collapsing into a mess of orphaned URLs.

A performance budget you can hold us to

Before the build starts we agree the numbers: Largest Contentful Paint, Cumulative Layout Shift, total JavaScript weight. Those become acceptance criteria, not aspirations. If the build misses them, it is not finished.

Built to be handed over

You get the repository, the documentation and a working local setup. If you ever want to move the work in-house or to another partner, nothing is held hostage. Agencies that lock clients in do it because the work cannot stand on its own.

Multilingual as a first-class concern

If you sell into more than one market, translation cannot be a plugin bolted on at the end. We build language into the URL structure, the hreflang network and the content model from the start — the same way this site is built.

The build process

  1. Technical and commercial discovery

    Current analytics, funnel drop-off points, competitor teardown, integration inventory and a candid assessment of what is worth building.

  2. Architecture and prototype

    Sitemap, URL model, data schema and an interactive prototype of the key templates. Signed off before production code starts.

  3. Engineering sprints

    Two-week cycles against a live staging URL. You review real pages on real devices, not static mockups.

  4. Launch and hardening

    Performance audit, accessibility audit, security headers, redirect map from the old site, analytics verification, then go live.

  5. Post-launch iteration

    Thirty days of monitoring and fixes included, then an optional retainer for continuous improvement.

Included in every build

  • Full source code and repository access
  • Responsive design across mobile, tablet and desktop
  • Core Web Vitals performance budget, measured and met
  • WCAG 2.2 AA accessibility compliance
  • Complete Schema.org structured data
  • XML sitemap, robots.txt and llms.txt
  • 301 redirect map from your previous site
  • Analytics and conversion tracking configured
  • Content management access and training
  • Technical documentation and handover session
  • Thirty days of post-launch support

Frequently asked questions

Do you use WordPress?

When it is genuinely the right tool — typically for content-heavy sites where a large editorial team needs a familiar interface. For anything performance-critical or product-like we build custom on Next.js or a static architecture. We will tell you honestly which one your project needs rather than defaulting to whatever we prefer to build.

Can you rebuild our site without losing our search rankings?

Yes, and it is one of the most common things we do. It requires a complete crawl of the existing site, a one-to-one redirect map, preservation of the URL structure where it has earned authority, and monitoring in Search Console for weeks after launch. Rankings drop when this work is skipped, not when a site is rebuilt.

Who owns the code?

You do, completely, on final payment. Repository access is transferred to your organisation and there are no licence fees, no proprietary CMS lock-in and no ongoing dependency on us.

Do you provide hosting?

We will set up and configure hosting on whichever platform suits the build — your existing provider, a shared host, or a modern edge platform. We are not a reseller, so there is no margin for us in pushing you toward one.

Explore the rest of what we do

Brand Identity & Design Systems

Identity work that survives contact with reality — logo, system, guidelines and every asset your team needs to apply it.

Clients

Brands that trusted us with the work

Retail, automotive, industry, healthcare, education and property — across Türkiye and beyond.

See all clients →

In their words

What clients say

Unedited, and published with permission.

Tell us what you are trying to grow.

One team. Three offices. Twenty-six languages. Send us the problem and you get a senior answer — not a sales script.

A written proposal within one business day, in your language.