Performance Advertising

Paid media that reports in revenue, not impressions

Anyone can spend your budget. The difference is whether the tracking is clean enough to know what came back, and whether someone senior is looking at it every week.

4
Core platforms managed in-house
Weekly
Optimisation and review cycle
CAPI
Server-side tracking as standard
A performance marketing dashboard with Google, Meta, TikTok, YouTube, X and LinkedIn alongside a revenue growth curve

How the media operation works

The parts that separate a managed account from a spent budget.

Google Ads

Search, Shopping, Performance Max and YouTube. Built on genuine keyword and intent research, with negative keyword hygiene and a query report someone actually reads.

Meta Ads

Facebook and Instagram across prospecting and retention. Creative testing frameworks, clean audience architecture and Conversions API for signal quality.

TikTok Ads

Short-form creative built for the platform rather than repurposed from elsewhere, with hook testing and Spark Ads on organic winners.

X Ads

Effective where your audience is technical, financial or B2B. Focused targeting rather than broad reach buying.

Tracking that survives privacy changes

Server-side event forwarding, consent-mode integration and deduplicated conversions so your reporting does not quietly break.

Attribution you can defend

Platform numbers reconciled against your analytics and your actual sales data, so you know which of the three to believe.

What we do differently

The paid media industry has a measurement problem. Every platform claims the same conversion, browser privacy changes have degraded signal quality, and most agencies still report using the numbers that flatter them most. That is how companies end up scaling a channel that was never profitable.

We fix the measurement before we spend

The first two weeks of any engagement go into tracking: server-side event forwarding, deduplication, consent mode, and reconciling platform-reported conversions against what your CRM or store actually recorded. Until those agree, optimisation is guesswork.

Creative is the biggest lever, so we treat it as one

On every modern platform, creative decides delivery. We run structured creative tests with a clear hypothesis rather than uploading variations and hoping. Winners get scaled, losers get documented so the same idea is not retried in six months.

Budget follows evidence

Weekly review, monthly strategic reset. Channels that earn more budget get it; channels that stop working get cut without sentiment. You see the same dashboard we do.

Honest about what paid media cannot fix

If your landing page converts at 0.4% or your offer is not competitive, more traffic will not help. We will say so — and we can fix that too, because the conversion and web teams are in the same building.

How an engagement runs

  1. Account and tracking audit

    A full review of existing accounts, tracking setup and historical performance. You get the findings in writing whether or not you continue.

  2. Measurement build

    Server-side tracking, conversion definitions, consent mode and dashboard setup before meaningful spend begins.

  3. Structure and launch

    Campaign architecture, audience strategy and the first creative batch, launched at a controlled budget.

  4. Test and scale

    Weekly optimisation, structured creative testing, and budget shifted toward what is provably working.

  5. Monthly strategic review

    A session with the numbers, what we learned, and what changes next month — with you, not a report emailed at you.

What the retainer includes

  • Campaign strategy and account architecture
  • Server-side conversion tracking implementation
  • Consent-mode and privacy-compliant measurement
  • Ad creative production — static, video and copy
  • Continuous audience and keyword development
  • Weekly optimisation and budget management
  • Landing page conversion recommendations
  • Live performance dashboard
  • Monthly strategic review session
  • Direct access to the specialist running your account

Frequently asked questions

What is the minimum budget you work with?

Around $3,000 per month in media spend. Below that there is not enough data volume for optimisation to beat the platform's automated bidding, and you are better off spending the management fee on the media itself. We will tell you if that is your situation.

Do you charge a percentage of ad spend?

No. A percentage fee rewards an agency for spending more of your money, which is the wrong incentive. We charge a flat monthly retainer based on scope and complexity.

Who owns the ad accounts?

You do, always. We work inside your accounts with delegated access. If the engagement ends, we hand back the access and everything stays with you — including the campaign history and learnings.

Can you guarantee a specific ROAS?

No, and be sceptical of anyone who does. ROAS depends on your margins, your offer, your market and your competition. What we commit to is clean measurement, a documented testing process, and honest reporting on what is and is not working.

How quickly will we see results?

Tracking and account structure take two to three weeks to build properly. First meaningful read on performance is usually four to six weeks in. Anyone promising results in the first fortnight is either lucky or not measuring properly.

Explore the rest of what we do

Brand Identity & Design Systems

Identity work that survives contact with reality — logo, system, guidelines and every asset your team needs to apply it.

Clients

Brands that trusted us with the work

Retail, automotive, industry, healthcare, education and property — across Türkiye and beyond.

See all clients →

In their words

What clients say

Unedited, and published with permission.

Tell us what you are trying to grow.

One team. Three offices. Twenty-six languages. Send us the problem and you get a senior answer — not a sales script.

A written proposal within one business day, in your language.