Restaurants & Food
Nobody reads your website. They read the map, the photos and the last review
Restaurants, cafés, patisseries, specialty coffee, bakeries, catering. The decision is made in ninety seconds on a phone, usually inside Google Maps, and almost never on your homepage.
What actually goes wrong
The competition is not other restaurant websites, it is the three results in the map pack. A place with worse food and a better-maintained Google Business Profile takes the booking. Photos, hours, menu accuracy and review recency move that ranking more than anything on your own domain.
The second problem is commission. Delivery platforms bring volume and take 15–30% of it, and they own the customer relationship. Every order that could have come direct and did not is margin handed away permanently, because that customer is now the platform's, not yours.
Third, food is the one category where output volume beats production value. A restaurant posting three honest phone videos a week outperforms one posting a quarterly photoshoot, and most kitchens cannot sustain either without a system.
How we work in this sector
- Fix the map profile before the website Categories, hours including holidays, menu, attributes, and a photo cadence. This is the highest-return work in the sector and most places never finish it.
- Make reviews a process, not an accident A prompt at the right moment, and replies to every review. Review recency and response rate are ranking inputs, not just reputation.
- Take the booking directly Reservation and ordering on your own domain, so the repeat customer is yours. The platforms stay as discovery; they stop being the relationship.
- Batch the content One shoot produces three weeks of posts. The constraint in a kitchen is time, so we design the system around a single session rather than daily effort.
Who this covers
Every business type in this sector
From a two-table patisserie to a multi-site group, the mechanics are the same: be in the map pack, look worth choosing, and own the repeat order.
- Asian Restaurant
- Bagel Shop
- Baker
- Bakery
- Bar Owner
- Barista
- Bartender
- Breakfast Cafe
- Breakfast Restaurant
- Brunch Cafe
- Bubble Tea Shop
- Burger Restaurant
- Butcher Shop
- Cafe Owner
- Cake Shop
- Caterer
- Catering Company
- Chef
- Chicken Shop
- Chocolate Shop
- Cloud Kitchen
- Coffee Roaster
- Coffee Shop
- Corporate Catering Company
- Deli
- Delivery Restaurant
- Dessert Cafe
- Dessert Shop
- Doner Kebab Shop
- Family Restaurant
- Fast Casual Restaurant
- Fast Food Restaurant
- Fine Dining Restaurant
- Food Delivery Brand
- Food Truck
- Fried Chicken Restaurant
- Ghost Kitchen
- Gourmet Food Shop
- Healthy Food Restaurant
- Hotel Manager
- Hotel Owner
- Ice Cream Shop
- Italian Restaurant
- Juice Bar
- Kebab Restaurant
- Matcha Cafe
- Meal Prep Company
- Mexican Restaurant
- Middle Eastern Restaurant
- Noodle Shop
- Pancake Shop
- Pasta Restaurant
- Pastry Shop
- Personal Chef
- Pizza Shop
- Pizzeria
- Ramen Restaurant
- Restaurant Owner
- Rice Bowl Restaurant
- Roastery
- Salad Bar
- Sandwich Shop
- Seafood Restaurant
- Smashed Burger Restaurant
- Smoothie Bar
- Soup Restaurant
- Specialty Coffee Shop
- Steakhouse
- Sushi Restaurant
- Taco Shop
- Takeaway Restaurant
- Tea House
- Third Wave Coffee Shop
- Turkish Restaurant
- Vegan Restaurant
- Vegetarian Restaurant
- Waffle Shop
- Wedding Caterer
- Wrap Shop
Not listed, or you sit between two of these? Tell us what you do →
Frequently asked questions
Is a website even worth it if everyone books through Google?
Yes, but for a different reason than most people expect. The site is where the booking and the ordering happen without a commission, and it feeds the map profile the structured data it needs. It is infrastructure, not a brochure.
How do we get more reviews without asking awkwardly?
Timing and placement, not pressure. A prompt at the moment of payment or on the receipt converts far better than a follow-up email, and never offer anything in exchange — that violates Google's policy and can get reviews removed.
Can we stop using delivery platforms entirely?
Usually not, and usually you should not want to. They are a discovery channel worth paying for. The goal is that the second order comes direct, which is a retention problem you can actually solve.
Tell us what you are trying to grow.
One team. Three offices. Twenty-six languages. Send us the problem and you get a senior answer — not a sales script.
A written proposal within one business day, in your language.